Holiday Shopping 2021 by Generation

 
Two weeks ago, we examined consumer shopping trends in 2021. Here, we look at holiday shopping 2021 by generation. The research findings are interesting.

For a review of generational categories, we turn to Beresford Research:

What are the ages of the generations in 2021? With some research, you’ll find that dates overlap and names vary. While we hear generational terms all the time, the definitions are not official. However, based on widespread consensus as well as new Gen Z analysis by the Pew Research Center, and the one generation defined by the U.S. Census Bureau (Baby Boomers), these represent birth years and ages of the generations you’ll want to use in 2021.

 

Consumer Differences: Holiday Shopping 2021 by Generation

Below, we highlight two infographics from Statista on generational shopping trends.

First, we consider the planned 2021 holiday expenditures in dollars by generation. As D. Tighe reports:

Millennials plan to spend the most on themselves and others during the holiday season in the United States in 2021. That generational cohort expects to spend 1,646 U.S. dollars on average. With their younger counterparts, Generation Z, planning to spend 1,154 U.S. dollars on the festive period.

 

Second, we look at planned 2021 online shopping by age group. According to Daniela Coppola::

With the holiday shopping season already here, the U.S online consumers of ages between 18 and 35 state that intend to spend more than last year on holiday shopping. Thereby, accounting for 34 percent. In comparison to other age groups, consumers who are 56-years-old and above would keep the shopping expenditure budget the same. Thus accounting for 61 percent.