Understanding the US Latin X Marketplace

As a rule, in marketing, applying superior market segmentation strategies represents a key to success. Therefore, when we look at the present and to the future, understanding the US Latin

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An In-Depth Look at Millennials

However millennials are defined with regard to age, they now represent the largest population group in the United States — which makes millennials a very attractive target for business.


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Videos on How to Map the Customer Loyalty Cycle

American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses and fall under the American Express OPEN banner, which is

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