As a rule, in marketing, applying superior market segmentation strategies represents a key to success. Therefore, when we look at the present and to the future, understanding the US Latin …
An In-Depth Look at Millennials
Videos on How to Map the Customer Loyalty Cycle
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Trends advertising, American Express, customer expectations, customer loyalty, experiential marketing, market segment, Open, opportunity, planning, trends, video, YouTube 9
American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses and fall under the American Express OPEN banner, which is …
Read moreIs This a Surprise? Smart Homes Desired Across Generations
Evans on Marketing Consumers and Their Behavior, Product Management, Technology and Marketing, Trends demographics, eMarketer, Harris Poll, innovation, market segment, smart home, technology 11
There are a lot of stereotypes about older consumers, especially with regard to their resistance to innovations and new technology.
But, according to a recent study by the Harris Poll…
Read moreMarketing to the Right Segment
Most companies (of any size or type or location) use some form of market segmentation in their strategies. They recognize that they should not try to market to everyone but …
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