Does your firm have an excellent approach to marketing segmentation? Whether you answer yes or no, creating meaningful buyer personas will help you. HubSpot show us how.
Last year, we wrote about buyer personas, defining them thusly:
These personas are composite identities. They represent the types of prospects (market segments) that a business seeks. You should understand the possible types of buyer personas from which to choose. This represents a key aspect of market segmentation. And it also helps us with database marketing, data mining, and data analytics.
HubSpot’s Take on Creating Meaningful Buyer Personas
As Pamela Vaughan reports for HubSpot:
“Buyer personas are semi-fictional representations of your ideal customers. They are based on data and research. They help you focus your time on qualified prospects. Guide product development to suit the needs of your target customers. And align all work across your organization (from marketing to sales to service).”
“As a result, you’ll be able to attract high-value visitors, leads, and customers to your business. This makes it more likely you will retain them . More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation. As well as product development and sales follow up. And really anything that relates to customer acquisition and retention.”
For an interactive view of persona building, visit the HubSpot Web site highlighted in this image. If you do, you will actually create a hypothetical buyer persona. Click the image.
