Macaroni and cheese is a big seller in the United States. It tastes good and makes for a relatively inexpensive meal. But isn’t mac & cheese a pretty boring product?…
Read moreOMAHA! OMAHA!
Normally, we post relatively serious stories about marketing. But this story is too good to pass up.
Football fans will recognize “Omaha” as the word that Peyton Manning screamed out …
Read moreLOL: The Manning Brothers’ Direct TV YouTube Ad
Evans on Marketing Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, Direct TV, humor, Manning, NFL, promotion, social media, YouTube 5
If you are a sports fan, you know that the NFL’s Manning brothers are usually rather straitlaced. So this “rap” commercial for Direct TV’s NFL Sunday football package is way …
Read moreUsing Humor in Advertising: Nivea for Men
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, Break Media, Damon Wayans, entertainment marketing, experiential marketing, humor, Jr., Made Man, Nivea, positioning, promotion, social media, video, YouTube 1
As more companies expand their efforts in the men’s personal care market, they are looking for ways to stand out. And they are often turning to humor, as is the …
Read moreSmart Water: Humorous Advertising with Jennifer Aniston
Check it out — a celebrity playing on the constant media fascination with her.
Clever, but will it sell Smart Water?
[thanks to JFE for the link.]
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