Proper price decisions greatly impact companies. They drive profitability. Affect consumer purchases. Make firms more or less competitive with other companies. And so much more, Therefore, choosing and employing the right pricing techniques are quite important.

To begin, read these two prior 2020 posts:


Free Templates: Choosing and Employing the Right Pricing Techniques

With a free download, you may access nine Excel spreadsheets on pricing. Just login at this HubSpot link. Then, choose one or more of the techniques. And simply enter simple data points.

As HubSpot notes:

There are countless possible pricing strategies your business could be utilizing. But which one makes the most sense for your sales team, your customers, and your bottom line? With these templates, you can explore up to nine different pricing strategies. As well as how they would impact your revenue and profit. Just enter your numbers to see what’s the best for you. All you’ll need is your production costs and a sales forecast. And we’ll provide you with how much you could earn (and retain) from utilizing each of these unique pricing strategies.

After you complete the download, you may use one or more of these strategies in Excel:

  • Competition-Based Pricing
  • Cost-Plus Pricing
  • Freemium Pricing
  • Hourly Pricing
  • Skimming Strategy
  • Penetration Pricing
  • Premium Pricing
  • Project-Based Pricing
  • Value-Based Pricing

Choosing and Employing the Right Pricing Techniques

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