How to Better Deal with Difficult People

Why is Glassdoor’s 2018 Best U.S. Employers list so popular? Because it is based on opinions of real employees and their feelings about their work environment. Great firms equal happy employees. However, we may find ourselves in a not so pleasant situation. Either on the job or in our personal life. As a result, we […]

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Addressing Competitive Analysis Questions

Ongoing Competitive Analysis a Must Good competitive analysis is essential. And that applies to large AND small firms. This post covers addressing competitive analysis questions. But first, let us begin with three observations by us. Detailed, accurate information helps firms make better decisions. And firms then enact better tactics. Yet, getting comprehensive, targeted data is […]

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Insightful Self-Branding Advice

Insightful Self-Branding Advice. We value this topic as one of our favorites. And make it one of YOURS! Great self-brands lead to great careers. 🙂 How would YOU address these comments: I regularly ask my undergraduate and graduate students: Why should an employer want to hire YOU? What distinctive skills do YOU offer? Past posts […]

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Humanizing and Entertaining Ads

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results. Click here […]

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The Fascinating Evolution of Blogging

Blogging has come a long since its humble origins in the 1990s. Based on Tumblr data, we estimate that there are about 310 million blogs worldwide, with millions and millions of posts each day. So, how has the blogosphere evolved over the years? Recently, HubSpot’s Amanda Zantal-Wiener helped us answer this question: “We’ve found that […]

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Great Video Brand Examples on Instagram

Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by brand marketers who have been posting pictures and videos in great numbers. Recently, HubSpot wrote about some of the best video examples of brands using Instagram. […]

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Are YOU Doing Enough to Build Your Network?

If you are not heavily involved in professional networking, you are probably doing yourself — and your career — a disservice. Consider these observations from Lindsay Kolowich, writing for HubSpot: “When done right, networking is an incredibly valuable investment of every professional’s time and effort. It helps us make meaningful business connections, get feedback, and […]

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A Timeline on Advertising’s History

Here’s a question for YOU: When and where did the first print ads appear? 25 years ago? 50 years ago? 100 years ago? 200 years ago? How about more than 500 years ago in England (book ads tacked to church doors), as a HubSpot timeline shows. As Jami Oetting writes for HubSpot: “Many people believe […]

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Companies Doing Best on Instragram

Instagram is rapidly gaining in popularity. In 2012, about 13 percent of U.S. adults were utilizing Instagram. Today, about 30 percent are using Instagram (extrapolated from Pew Center data). So, given the growing popularity of Instagram, more companies are using the site for marketing purposes. Who is doing best? Consider this list of best business […]

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How to Do Better with Marketing Budgets

Budgeting is a key tool when devising and implementing a marketing strategy. It helps in deriving sales forecasts, allocating resources, monitoring cash flow, evaluating performance, and a lot more. So, are YOU setting and monitoring your budgets as optimally as possible? To assist us, HubSpot has just published “How to Manage Your Entire Marketing Budget […]

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