How Some Service Firms Are Adapting Virtually

Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , ,

Typically, many service marketers focus on the in-person customer experience. But due to COVID-19, in-person may not be possible. This has spurred several innovative practices. So, we now look at …

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HubSpot 2020 State of Marketing Report

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From many perspectives, we have reviewed how marketing is doing. Today, we look at the HubSpot 2020 state of marketing report. [NOTE: This report was prepared before the outbreak …

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Assessing the Super Bowl of Advertising — Part Two

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Yesterday, we examined whether Super Bowl advertising is worth it. And we showed some eye-popping comparisons. Now, in assessing the Super Bowl of advertising — part two, we turn …

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