An Interesting Study on Trust

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Trust is a big factor in our relationships — whether they are person-to-person relationships or customer-to-firm relationships. And apologies may help engender trust. Recently, a marketing-oriented research study looked at apologetic behavior and trust. As reported by Suzanne Lucas for CBS Money Watch: “A new study by Alison Brooks (Harvard), Hengchen Dai (University of Pennsylvania), and […]

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Is It OK to Leave a Job Off Your Resume?

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This is an interesting ethical question. Ethics includes questionable behavior that involves both errors of commission and omission. For many job applicants, the answer depends on how likely the applicant feels that the company will actually find out the about omission — and not the ethics of the situation. So, consider this note to Suzanne […]

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Ripoffs to Avoid

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues , , , , , , 3

As consumers, we always need to be carefully about get ripped off — whether at a store or online. According to CBS Money Watch, these are some of the especially “outrageous” scams to keep in mind: The $46,000 “economy” car The $135 complaint fee The 1,000% shopping spree loan Penalty via pre-paid card Affiliate marketing […]

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Start — Keep — Stop: A Self-Help Exercise

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According to Rich Russakoff, writing for CBS Money Watch, there is an approach that we can all use to improve our analytic skills and performance: “There’s a simple exercise you can do that can rock your world. It’s called the Start — Keep — Stop exercise. Basically, it helps you clarify and define what’s important […]

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