Wearables Not Just for Younger Folks. An interesting title, right? 🙂 Well, we are witnessing a huge growth in wearables among older adults.
From your perspective, how important are wearables to you? In the future, will this change?
New eMarketer Study: Wearables Not Just for Younger Folks
According to new eMarketer research, the demographics of wearables users are evolving. In fact, the greatest growth appears among older adults:
“If you’re still looking for a holiday gift for a parent or grandparent, a wearable device could be well-received. Americans 55 and older are the fastest-growing group of electronic wearable users in the U.S. As reported by eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.”
“In 2019, 8.2 million Americans age 55 and older will use a wearable device, up more than 15% over this year. While the group still represents a small share of users, it has the highest growth rate among all age groups. In fact, eMarketer has increased its projections for older Americans due to faster-than-expected adoption of wearable devices.”