Yes, we tried to come up with a catchy title. “The Benefits of Benefit Segmentation”. When firms appeal to segments based on consumer desires, the consumers benefit. In return, …
Taking on 2020 Holiday Shopping
In this difficult year, firms face bigger challenges in planning for the holiday season. Such as what will be the “hot items”? How much inventory should be ordered? And …
Instagram Is Revamping Reels
Evans on Marketing Consumers and Their Behavior, Global Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media customer expectations, customer satisfaction, experiential marketing, Instagram, opportunity, planning, Reels, TikTok 1
In early August 2020, Instagram (a Facebook business) introduced Reels to compete with TikTok. After some criticism, we see that Instagram is revamping Reels. This certainly represents opportunistic timing …
Handling Supply Chain Disruptions
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Product Management, Technology and Marketing, Trends business model, COVID-19, customer expectations, customer satisfaction, infographic, planning, product shortages, supply chain, trust, Yossi Sheffi 1
As we know, during the COVID-19 crisis, the availability of certain products has been limited. And deliveries have been cancelled by sellers; and sometimes delayed. Even Amazon experienced problems. In …
Marketing Lessons from COVID-19
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends Attest, better marketing, COVID-19, customer expectations, customer satisfaction, innovation, opportunity, planning, tips
As the COVID-19 crisis continues, marketing strategies keep evolving. With that in mind, we consider marketing lessons from COVID-19. In essence, how do we become better marketers? In both the …