After a short break for knee replacement surgery, Evans on Marketing is back. Today, we look at how quality customer experience can increase revenue.
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Read moreEnhancing the Customer Experience
Once again, we look at enhancing the customer experience. This is a vital topic in our competitive shopping environment. And one that can be costly. While also requiring continuous investments.…
Read moreMacy’s Social Media Superstars
Evans on Marketing Distribution, Social and Digital Media customer experience, Macy's, Macy's Style Crew, social media 1
Obviously, social media greatly affect firms. And Macy’s social media superstars represent a key way to connect with customers.
“As social platforms have grown in popularity, so …
Read moreSocial Media Future of Customer Care
Due to its importance, social marketing is a hot topic for us. In looking ahead, let’s study the social media future of customer care.
These posts highlight our recent …
Read moreData Analytics Can Enhance Customer Experiences
We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics.
For a further look at …
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