After a short break for knee replacement surgery, Evans on Marketing is back. Today, we look at how quality customer experience can increase revenue.
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Once again, we look at enhancing the customer experience. This is a vital topic in our competitive shopping environment. And one that can be costly. While also requiring continuous investments.…Read more
Due to its importance, social marketing is a hot topic for us. In looking ahead, let’s study the social media future of customer care.
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We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics.
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