Some companies view customer service as an “extra” that they provide to shoppers. These firms need to reconsider their approach.
In a 1to1Media report sponsored by Oracle: “we outline …
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Evans on Marketing Business-to-Business, Consumers and Their Behavior, Marketing Communications, Social and Digital Media analytics, B to B, B2B, communication, content, eMarketer, message, tips 1
B2B marketers are keenly aware of the importance of content-driven communications with their customers.
As reported by eMarketer: “Since the days of company newsletters sent via snail mail, business-to-business (B2B) …
Read moreCommunication Problems During Crises Lead to More Frustration
Living in the New York area has been a challenge for the last week and a half. Best wishes to all of those and their families who have suffered during …
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