Although we are in mid-March, marketing strategy preparedness 2021 remains essential. Therefore, we look at various factors involved with readiness.
To begin, we suggest reading these recent posts:Read more
Yesterday, we highlighted some of the customer returns policies that most annoy shoppers. Now, we examine a proactive new strategy for customer returns.
As a rule, for our market segmentation strategies, we need to consider two kinds of shoppers. One, new customers. As well as two: continuing customers. With this post, we focus …
Last week, we wrote about COVID-19 from a business perspective. Obviously, since then, a lot has changed. But, importantly, we must still not panic. In this post and the next …Read more
Excellence in global marketing strategies should be a goal for all firms with an international presence. Therefore, in this post, we deal with how to do better.
For example, look …Read more