Brand Positioning Strategy: An Infographic

Interested in doing a better job in describing and positioning your brands? Take a look at the infographic below from EquiBrand. It focuses on brand positioning, brand architecture, and brand extension.   Click on the image for a larger view of the infographic.    

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A Brand Strategy Road Map

Are you approaching your company branding or your self-branding strategy in a systematic and comprehensive manner? Here are some valuable insights from Ken Hanson, CEO of Hansen Dodge —  an integrated agency that solves complex problems through strategy and an idea-first approach: “Some see a brand as merely a logo and a tagline. At Hanson […]

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