Today, we add to the toolbox of how marketers use artificial intelligence. The future is exciting.
Previously, we posted on such topics as these:
- Applying Artificial Intelligence
- Artificial Intelligence Insights from Intel
- Artificial Intelligence Predictions
Fresh Insights as to How Marketers Use Artificial Intelligence
Recently, eMarketer published FIVE charts on how marketers use AI. Here are three of them. To view all five charts, click here.
“Two popular ways that marketers apply AI involve ad targeting and audience segmentation. In May 2018, Econsultancy and MediaMath surveyed 400 digital advertising professionals worldwide. And just one-fifth of respondents don’t plan to use AI for audience targeting or audience segmentation. In fact, nearly half of those polled already do.”
“Now, grouping together and reaching users is a pragmatic way for marketers to apply AI. In addition, cloud conglomerates like Nielsen, IBM and Salesforce have invested millions in AI. Their products automate the creation of custom audience segments for marketers.”
“Also, AI also gives marketers added insights about their customers. In April 2018, a survey of 200 U.S. marketers was conducted by LoopMe and Sapio Research. And one-third of respondents felt the most valued insight from AI entails how their ads impact sales.”
“Further, AI engages in data analysis. In January 2018, a survey of 2,665 senior professionals worldwide was conducted by Adobe and Econsultancy. And it found that data analysis was AI’s most common use case among client-side and agency respondents.”