In EOM, we have noted the growing importance of artificial intelligence for marketers. For example, see these two posts. How Marketers Use Artificial Intelligence and Applying Artificial Intelligence. To build on these posts, we now examine more marketing uses of AI.
As we reported before. “With artificial intelligence (AI), a computer acts similar to human learning and decision making. It works via an expert system or a program. An example — a digital personal assistant at an online store. It works with a customer. Then, it learns from that customer. And it recommends for that customer.”
A 2019 Infographic Look at More Marketing Uses of AI
According to Single Grain, a digital marketing agency:
“It took a while, but the future is here. Until very recently, machines, robots, and other non-human entities capable of thinking and acting on their own have been relegated to science fiction for more than a century.”
“Artificial Intelligence research came to fruition at Dartmouth College in 1956. From then until 1974, AI flourished. Computers became faster, more powerful, and cheaper. In addition, machine learning algorithms improved. The Defense Advanced Research Projects Agency got interested and funded AI research.”
“In a 1970 Life Magazine interview, Marvin Minsky predicted that ‘from three to eight years we will have a machine with the general intelligence of an average human being.’ Clearly, that didn’t happen. Why? The biggest reason was a lack of computational power to enable AI to do anything significant.”
“But in the second decade of the 21st century, our technological advances have grown in leaps and bounds. Becoming faster and smarter. As a result, ‘big data’ can collect large amounts of information. And artificial intelligence works well, in industries like technology, banking, marketing, and entertainment. These AI trends we expect to see in marketing in 2019 and beyond.”