Recently, Ad Age’s 2021 best places to work list was published. It fits nicely with our podcast on career tips during COVID-19.
For 2020, these represent a few of the “best” employers lists we highlighted:
- Exceptional Workplace Award
- Best Employer 2020 Rankings
- Largest Employers 2020 – Accounting for COVID-19
Focus on Marketing: Ad Age’s 2021 Best Places to Work
As Advertising Age notes, it employs a unique methodology to rank the best employers in the media and marketing fields:
Ad Age Best Places to Work honors a group of companies that figured out how to get the job done. In a year when the only place to work may have been the dining room table.
The winners — top companies with 200 or fewer employees and top companies with more than 200 employees — reflect the highest overall numerical scores. Based on an analysis of questionnaires submitted by employers. As well as survey responses from thousands of their employees. From work-from-home stipends to regular business updates to open-floor discussions about diversity and inclusion, top companies went above and beyond to support their employees in tumultuous times.
Our scoring system includes six key satisfaction areas. Company culture. Company environment. Employee benefits. Jobholder development. Employee engagement. And employee perks. We factor in the importance of these six areas. To derive an aggregate of each company’s ratings. In addition to a collective workplace rating to arrive at an overall score.
For the third year, we worked in partnership with Latitude Research, a market research firm. The Best Places competition was open to companies whose primary business is marketing, media, advertising or ad tech. Marketers’ in-house agencies also could participate.
Here are the top five in each company size category.