The Future for Shopping: Herding Vs. Empowerment

21 Jul

Consider this comment from our vantage points as businesspeople AND as consumers: “Businesses today tend to herd customers as if they were cattle, but a revolution in personal empowerment is under way — and buying will never be the same again, says author Doc Searls. He discusses his new book, The Intention Economy, with the Wall Street Journal’s Gary Rosen.”
 
Click the photo to the see the video interview. [Note: A brief ad precedes the video.]

Photo by  Agence France-Presse/Getty Images

 

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