Dish Ad-Skipping Lawsuit to Proceed in California

10 Jul

As we posted in May, Dish Network has introduced a new DVR that zaps out ads. Clearly, this is not in the best interest of the advertising community — which already worries about people fast-forwarding through commercials when they watch recorded shows. This emerging technology is a real threat to ad-based programming.

As a result, TV networks and their advertisers have been pushing back against this service. Yesterday, as noted by Hollywood Reporter, a federal judge located in New York  “ruled that Fox, NBC, and CBS should be allowed to pursue their high-profile legal dispute over Dish Network’s controversial ad-skipping device in California.”

Click the icon to read more.

Leave a Reply

%d bloggers like this: