As we posted in May, Dish Network has introduced a new DVR that zaps out ads. Clearly, this is not in the best interest of the advertising community — which already worries about people fast-forwarding through commercials when they watch recorded shows. This emerging technology is a real threat to ad-based programming.
As a result, TV networks and their advertisers have been pushing back against this service. Yesterday, as noted by Hollywood Reporter, a federal judge located in New York “ruled that Fox, NBC, and CBS should be allowed to pursue their high-profile legal dispute over Dish Network’s controversial ad-skipping device in California.”
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