Customer Satisfaction With Cable TV

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Service providers especially rely on great customer experiences for their continued success. Yet, unlike with many physical products, service performance tends to be more intangible.  In this post, we …

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Amazon Is at a Crossroads

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Despite its phenomenal success, Amazon is at a crossroads. Why? It plans to move further away from its online business model. And open hundreds of physical stores. Does …

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Evans on Marketing Hits 2500 Posts

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , , , ,

When we began this blog in May 2012, we had no idea where we would be in August 2021. Certainly, there was no expectation that this blog would reach its …

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The Importance of Reviews to Shoppers in 2021

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Online Marketing, Social and Digital Media, Trends , , , , ,

In May, we discussed the prevalence of fake reviews on Amazon. But despite this occurrence, many consumers still rely on online reviews. So, let’s look at the importance of …

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