In May, we discussed the prevalence of fake reviews on Amazon. But despite this occurrence, many consumers still rely on online reviews. So, let’s look at the importance of reviews to shoppers in 2021.
Research from Podium: The Importance of Reviews to Shoppers in 2021
According to Podium, a B2B messaging firm:
Reviews have never been so important or influential. In wake of COVID-19, the information they provide and customer experience they paint are closely and regularly analyzed by consumers. In our digital marketplace, reviews are the first link to connecting with your business. As well as the first deciding factor in moving to a competitor. To stay competitive, businesses must proactively remove any obstacles that prevent customers from leaving reviews.
This survey was conducted by Survey Monkey Audiences from October 9–October 21, 2020 in the United States. Audiences surveyed included 1,543 consumers (age 18–99+, all regions). And 455 SMB owners or managers. And 378 enterprise business leaders in businesses with a local presence.
Reviews used to be nice-to-have. Now, they often a make or break whether a consumer chooses to engage with your business. Review importance, influence, and consumption tend to rapidly increase in consumer mindshare. And more customers turn to them more quickly — and more singularly — than ever before.
Now, look at a few of Podium’s survey findings.