Check out the grocery shopping differences between moms and dads. Click the chart to learn more.
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Businessweek Calls ESPN the “Everywhere Sports Profit Network”
In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with …
Read moreLay’s in Argentina
Evans on Marketing Distribution, Global Marketing, Marketing Communications, Social and Digital Media global, Lay's, promotion, video
This is a clever and fun way for Lay’s to show how natural its potato chips are. [No, this is not a regular vending machine, but a promotional device.] …
Read moreKeeping Pace with the Super Consumer
Evans on Marketing Consumers and Their Behavior, Distribution, Online Marketing multichannel, online shopping, social media
Target, Unhappy With Being an Amazon Showroom, Will Stop Selling Kindles
The bricks-and-clicks versus clicks-only retail battle is ramping up! It is often reported that Google is scary as a competitor; but now, more firms are worrying about the challenge from …
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