Apple iPhone 12 Pricing and the State of 5G

Yesterday, we discussed the introduction of the new Apple 12 iPhones. Now, we dig deeper into Apple iPhone 12 pricing and the state of 5G.


Infographics on

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Is the New iPhone 12 Worth the Hype?

Last Tuesday, Apple announced the introduction of the new iPhone 12. Despite Apple’s marketing prowess and huge  customer base, some critics are asking? Is the new iPhone 12 worth

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The Benefits of Benefit Segmentation

Yes, we tried to come up with a catchy title. “The Benefits of Benefit Segmentation”. When firms appeal to segments based on consumer desires, the consumers benefit. In return,

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