For years now, we’ve been conditioned to buying a new cell phone every two years. Why? More features, longer battery life, cooler design, status, etc. And mobile companies have sure …
Read moreIt’s Critical for EVERY Company to Keep on Innovating
Evans on Marketing Product Management, Trends business model, failure, innovation, opportunity, planning, product management, strategy, tips, trends 7
What are the two major goals of many companies? To grow sales and to grow profit. And while most companies say that being innovative is also a key goal, do …
Read moreReducing the Chances of Credit/Debit Card Fraud
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Trends card, fraud, security, technology, theft, tips 5
There is a great article in today’s New York Times by Ron Lieber. It is titled: “Consumers Not Powerless in the Face of Card Fraud.”
Lieber’s article covers:
- Alerts and
Breathe Energy Into Your “Social” Life
Guest blog by Andrew Jedlicka 
Marketing Professional & Adjunct Professor
More and more companies are aligning social media with their …
Building an Online Brand Reputation
Evans on Marketing Careers, Product Management Careerealism, online, planning, positioning, self branding, tips 11
Because it is so important, we have made a number of posts on self branding, such as this one. Today’s post shows how to build a better online self …
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