The first Super Bowl was held in 1967. On February 13, 2022, Super Bowl LVI will be played in Los Angeles. Why is this such a big deal for …
The NFL Nails TV Ratings for 2021-2022
In March 2021, we wrote about the NFL’s enormous future media rights deals. Despite the declining audience in 2020, the NFL secured a massive rise in fees. Now, we …
The State of Marketing in 2022
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing 2022, business model, infographic, planning, Salesforce, state of marketing
As we further embark on 2022, let’s look at the state of marketing in 2022. This is a good companion piece to our 2020 post on Projecting Scenarios in …
Product Management Terms to Grasp
Whether you are a seasoned product manager or a newbie, this post is for you. Product management terms to grasp.
From ProductPlan: Product Management Terms to Grasp
… Read moreB2B Marketing Trends in 2022
Evans on Marketing devotes an entire category to business-to-business (B2B) marketing. It is that important and that distinctive from B2C marketing. With this in mind, we examine B2B marketing …