According to comScore, as of the end of 2015. nearly 200 million people in the United States owned a smartphone. This represented 80 percent of the mobile market:
“Apple …
Read moreSmartphone Use Still Growing
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing apps, comScore, customer expectations, customer satisfaction, experiential marketing, mobile media, opportunity, smartphone, social media 8
