Yes, the calendar reads November 7. And holiday shopping is well underway. Really! This continues the early holiday shopping trend. Here, we study online holiday shopping 2018.
This represents our first post on holiday shopping 2018. With more to come!
The Outlook for Online Holiday Shopping 2018
“We know Thanksgiving week has become integral to holiday sales. A new Salesforce study estimates that 40% of holiday digital revenue will occur during “Cyber Week.” That includes the period spanning the Tuesday before Thanksgiving through Cyber Monday.”
“According to a July 2018 survey by Bazaarvoice, a majority of U.S. Internet users buy gifts on Black Friday (53%). And 40% of Internet users said they buy most of their gifts on holiday sales days like Cyber Monday.”
“Concerning digital behavior, 89% shop online for the holidays. And 56% of those shoppers buy more than half of their gifts digitally. Most (57%) foresee similar levels of online holiday shopping in 2018 as 2017. But 30% of shoppers plan on buying more online this year. Avoiding crowds (65%) and saving time (62%) vied for the leading reasons to shop online vs. in-store.”