Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Below are our 2017 smart holiday shopping tips in the form of an infographic.
As we noted last month (“U.S. Consumers Start 2017 Holiday Shopping“), the holiday season starts earlier each year. Thus the date for this post has been moved up. In 2012, our shopping tips were published on December 10. This year, the post is on November 13. Why? Many retailers have already launched their holiday shopping campaigns. Virtually no large retailer is actually waiting for Thanksgiving or Black Friday to begin their marketing campaigns.
2017 Smart Holiday Shopping Tips
So, here are our 2017 shopping tips as a checklist. Click the infographic to see a larger version.
By applying ALL of the tips in the infographic, you will be a much better holiday shopper. Start shopping now. Do not wait until Thanksgiving, Black Friday, Cyber Monday, or just before Christmas. Do not shop for all gifts at one time. Buy them as prices drop for each big-ticket item. Do not be fooled into thinking that retailers offer discounts (“sales”) on all the products that they promote. Some products are at their regular selling prices. Be flexible and comparison shop for the best deals. And try not to rely on impulse shopping. Stick to a shopping list.