Zarb at 50 (5): Presentation by Debra A. Sandler, Distinguished Alumna

This year, Hofstra University is celebrating the 50th anniversary of its recognition of the business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary

Read more

JWT Intelligence’s 2016 Top 100 Trends

Every year, JWT Intelligence predicts 100 trends to follow: The Future 100: Trends and Change to Watch in 2016 is a report “featuring original analysis and insights on the 100

Read more

How Healthy Are We? Perceptions Vs. Reality

In this era of consumer self-awareness, marketers are interested in health-related questions such as these: Do you think YOU are healthy? If yes or no, what criteria are you using?

Read more