As we begin 2017, we are reblogging our most important post EVER! from among of the nearly 1,500 posts that have appeared on Evans on Marketing.
This year, Hofstra University is celebrating the 50th anniversary of its recognition of the business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary …Read more
In this era of consumer self-awareness, marketers are interested in health-related questions such as these: Do you think YOU are healthy? If yes or no, what criteria are you using? …Read more
Last month, New York City enacted a ban on sugary drinks sold at restaurants, sports arenas, movie theaters, etc. as a measure to promote better health. The law is not …Read more