We have published more than 100 stories about various aspects of holiday shopping. Now, we look at early shopping insights for the 2021 holiday season.
From eMarketer: Early Shopping Insights for the 2021 Holiday Season
“Industry Insights: Holiday Preparedness” is a new report curated by eMarketer. To access the full 14-page report, a free login is required.
From the executive summary:
During COVID-19, Consumers grew accustomed to online shopping. Now, they may continue to opt for the convenience of E-commerce. Rather than head in-store during the busy shopping holidays. Curated by eMarketer, this special collection of interviews will help you understand how marketers took their experiences of the last year. And then applied those learnings toward their holiday strategy. Download the complimentary Roundup, “Industry Insights: Holiday Preparedness.” And learn how these retailers strategize.
- Banana Republic incorporates digital elements in-store to meet consumers’ demand for stylish holiday looks. With Jen Mullen, vice-president and head of stores.
Guitar Center offers online holiday shoppers much more than just an ecommerce channel. With Jeannine D’Addario, senior vice-president, chief marketing and communications officer.
Norwegian Cruise Line taps into consumers’ shared sentiment to encourage holiday cruise bookings. With Isis Ruiz, senior vice-president and CMO.
Boston Red Sox fosters a tight-knit community during the holidays through in-person and digital engagement with Adam Grossman, CMO.