What Do Millennials and Seniors Have in Common

As we know, millennials and seniors vary significantly in attitudes and behavior. Yet, we also need to study this question. What do millennials and seniors have in common? And the answer might surprise you — as well professional marketers.   Question of the Day: What Do Millennials and Seniors Have in Common According to Remie […]

Read more

Seniors Upping Digital Use

According to the Pew Research Center, U.S. seniors have become much more active with digital devices over the last several years: “A record 46 million seniors live in the United States today, and older Americans – those age 65 and older – now account for 15% of the overall U.S. population. By 2050, 22% of […]

Read more

Seniors More Active on the Net

For years, there has been a pretty direct correlation between age and Internet use — with those 65+ and older having relatively interest. But times are changing!! As just reported by Felix Richter for Statista: “While young people in the United States have grown up using technology and spend a substantial part of their lives […]

Read more