Levi Strauss Adopts New FLX Operating Model

7 Mar

In the current competitive marketplace around the globe, firms want the most cost-efficient operating models possible. For instance, click these links: 1 and 2. While they want to manage costs, they also want to be customer friendly. That is why today’s post examines: Levi Strauss adopts new FLX operating model.

What exactly is Levi Strauss? We turn to its Web site for the answer:

Levi Strauss & Co. has been innovating since the birth of the first pair of jeans in 1873. Throughout our long history, we’ve inspired change in the marketplace, the workplace, and the world. We invite you to take a look at our proud heritage in our timeline. Levi Strauss & Co. has a unique history and an amazing heritage, but it involves much more than faded denim. Our designers use products from our past to inspire the designs of tomorrow. And not only did we invent the blue jean, our Dockers® brand reinvented the khaki pant.

The following video offers a good overview of the company.


  Future-Led Execution: Levi Strauss Adopts New FLX Operating Model

Last month, Levi Strauss introduced a new program it dubbed FLX (future-led execution). Through this program, the firm seeks to accomplish various goals:

“How do you deliver high-quality, durable denim styles to consumers when and where they want them while improving and modernizing the manufacturing process for the 21st century? Welcome to the future of jeans manufacturing, where Levi Strauss & Co. is leading the way. On February 27, we announced Project FLX. (future-led execution).”

“The new operating model ushers denim finishing into the digital era. And it digitizes denim finish design. At the same time, it enables a responsive and sustainable supply chain at an unparalleled scale. By replacing manual techniques and automating the jeans finishing process, Project FLX radically reduces time to market — and puts us on a path to eliminate thousands of chemical formulations from jeans finishing. In short, Project FLX delivers a cleaner jean that fully adheres to the Levi’s® standards of craftsmanship, quality and authenticity.”

The image below portrays the process. Then the video that follows it, describes the new program.

Levi Strauss Adopts New FLX Operating Model


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