What is your greatest strength? Are you capitalizing on it?
According to Laura Garnett, writing for Inc.: “Making your brand stand out is easier than you might think. To do so, you must find your zone of genius — that is, where your greatest passion meets your innate talent. Your zone is unique to you, fitting your personality traits like a finely tailored suit. People don’t buy what you do, they buy why you do it. Identifying your zone of genius can also help you identify your ideal client. No business wants or needs to market to everyone. Your zone of genius provides a level of specificity that allows you to identify the person that is going to connect immediately with your approach and your passion. If you can clearly articulate these in your brand, your ideal client will find you.”
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