Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain. As Bob Hutchins reports for Business 2 Community: “Did you hear the story about how Kim Kardashian lost 100,000 Instagram […]
Read moreHow Credible/Authentic is Your Web Site Perceived?
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media authenticity, Business 2 Community, Content Ranked, credibility, customer expectations, infographic 1