As reported by James Russo, a Nielsen Vice-President: “Over the next decade, estimated global consumer spending will exceed $450 trillion. With so much at stake — and many markets continuing …
Read moreThe Hopper from Dish Network is a consumer’s dream — setting up programs that are DVRed to not only skip commercials during playback but to blank them out — and a …
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As we keep discussing, there is one big reason — besides the sheer number of users — why …
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Social media were abuzz with diverse opinions on ads. Here’s a sampling of comments [and video clips] regarding specific commercials, brand categories …
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Three ad formats will get at least 80% of online dollars through 2015. As US online ad spending closes in this year …
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