How Anti-Drug Advertising Has Evolved

From news reports, we know there is a drug epidemic in the United States. And around the world. With that in mind, we study how anti-drug advertising has evolved. In addition, we consider the effectiveness of these ads. When firms give back to their communities, both they and the communities benefit. As we noted before: […]

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Economy-Proof Ads: Funny Beats Frugal in Advertising

As reported by James Russo, a Nielsen Vice-President: “Over the next decade, estimated global consumer spending will exceed $450 trillion. With so much at stake — and many markets continuing to face tough economic realities, how do advertisers reach and resonate with an increasingly diverse, demanding, and connected audience? Nielsen conducted an in-depth custom research […]

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