With the growing advertising prowess of social platforms, marketing communications have dramatically evolved. Hence, today’s topic. Comparing social commerce and E-commerce.
Before reading below, check out these related posts:
- An E-Commerce Analytics Handbook
- A New Look at Key Marketing Metrics
- Not Shopping with Shoppable Ads
Marketing Insights: Comparing Social Commerce and E-Commerce
For this discussion, we turn to a recent Advertising Age article by
Social commerce is quickly becoming the holy grail of marketing. But even as TikTok and other social platforms rapidly evolve to become shopping destinations, most retailers may still want purchases to ultimately take place on their own Web sites.
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