As we noted many times before, Internet security and privacy are still not getting better. Therefore, companies need to allow consumers to better manage their privacy. Although problems remain In Europe, at least serious steps have been taken to improve. Thanks to the General Data Protection Regulation (GDPR). Unfortunately, the United States lags behind.
It’s Time to Allow Consumers to Better Manage Their Privacy
With the preceding in mind, we turn to a recent article by Hamish Brocklebank for Advertising Age:
To read a number of tips for marketers, click on the following image.