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According to Amir Efrati of the Wall Street Journal, “New Chief Executive Scott Thompson’s plan for turning around Yahoo Inc. is …
Read moreGroupon’s Growing Pains
Evans on Marketing Online Marketing, Social and Digital Media Groupon, IPO, performance, social media, trends
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As Shayndi Rice of the Wall Street Journal reports, “Groupon Inc. went public on the promise of fast growth and future profits. …
Read moreCorrelating Social Media Success with Marketer Usage
Evans on Marketing Online Marketing, Social and Digital Media analytics, opportunity, promotion, social media, success 1
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The 2011 update of the University of Massachusetts Dartmouth Center for Marketing Research’s longitudinal study on social media marketing usage among …
Read moreHow Amazon Extends Its Brand with Facebook
Evans on Marketing Online Marketing, Social and Digital Media Amazon, Facebook, plan, promotion, social media
Online Ad Spending Consolidates Among Search, Banners, Video
Evans on Marketing Marketing Communications, Online Marketing advertising, banner, online shopping, promotion, search engine, video
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Three ad formats will get at least 80% of online dollars through 2015. As US online ad spending closes in this year …
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