Easy Ways to Post Across Social Platforms

For those who are active across many social platforms, the ability to easily publish to all (or most) of those platforms is critical. Otherwise, the time and energy expended can be enormous. In this post, let’s discuss a few ways to make our social media posting simpler. If you blog on a platform such as […]

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Comparing WordPress, Joomla, and Drupal

Are you interested in starting or enhancing a Web site or blog? Then, it is important to distinguish among  various content management system (CMS) platforms. Three popular ones are WordPress (by far, the leader and used by this blog 🙂 ), Joomla, and Drupal. So, how does one pick among CMS platforms? As Katherine Keller […]

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Do Better in Budgeting for Social Media Marketing

Yesterday, we posted about social media analytics. Today, we address budgeting issues related to social media marketing. As the following infographic from Salesforce indicates, there are several factors that must be taken into account; and social media marketing budgeting is important for companies of all types and sizes.    

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Don’ts for Businesses Using Social Media

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of social media. Are we doing the best we can to avoid careless mistakes or inflammatory language? Recently, Annie Pilon described “20 Taboo Topics to Stay […]

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Great Books to Read in 2017

As we continue to look ahead to 2017, there are various books that provide valuable information and that are highly rated by reviewers. Here are a few sources for YOU to check out, by topic. Click the images to read the reviews.   “5 Must Read Books That’ll Inspire Entrepreneurs in 2017”   “12 New […]

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Comparing AI Virtual Assistants

Over the last year, artificial intelligence (AI) personal assistants have become BIG!! The leading ones are (alphabetically): Alexa from Amazon, Cortana from Microsoft, Google Assistant, and Siri from Apple. These AI options can answer questions, play music, give directions, tell jokes, and even play games (try Jeopardy on Alexa). How good are they? For this […]

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Getting People to Spend More Time on Your Web Page

Consider these observations from Vikas Agrawal, writing for CustomerThink: “Did you know that humans now have shorter attention spans than goldfishes? A 2015 study conducted by Microsoft in Canada showed that the average attention span of humans has decreased by 4 seconds in the past 15 years. From 12 seconds in 2000, last year’s study showed that […]

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Best Blogs for Small Business

There are many great online resources for small business, including the Web sites of Small Business Administration, Entrepreneur, and Inc. They deal with a variety of topics to assist startups and other small businesses. In addition, there are numerous blogs that focus on information and advice specifically geared to small businesses. Recently, CreditMonkey published “Best […]

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Enhance Your Career Credentials

I regularly ask my undergraduate and graduate students: Why should an employer want to hire YOU? What can YOU offer that is distinctive? One good way to answer to these questions is by publishing material online through your own blog or at other Web sites. By doing this, you can show off your Web-related related […]

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Here Yesterday, Gone (OR Declining Today)

In the early 2000s, a number of new Web and social sites emerged. Despite a lot of hype, many of them did no hit expectations and/or are not as popular today. Here are some examples of the latter. As reported by Clinton Nguyen for Business Insider: “Much of the internet in the early 2000s was defined […]

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