How Credible/Authentic is Your Web Site Perceived?

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain. As Bob Hutchins reports for Business 2 Community: “Did you hear the story about how Kim Kardashian lost 100,000 Instagram […]

Read more

SEO FAQs: An Infographic with 16 Tips

For many firms, search engine optimization remains a challenge. After all, it can be hard to land on page one in a Google search. Consider these observations from SEO Jury: “When was the last time you checked out page three of Google search results? That’s right – never! The majority of users never even go […]

Read more

How to Better Use Word Press in Blogging

Are you interested in blogging, but have not gotten around to setting one up? Do you have a blog that you would like to make better? If you answer yes to either question, then check out the sources cited below. About WordPress.com Tips for Setting Up a WordPress Blog An In-Depth Infographic on Blogging FIFTY Blogging […]

Read more

Easy Ways to Post Across Social Platforms

For those who are active across many social platforms, the ability to easily publish to all (or most) of those platforms is critical. Otherwise, the time and energy expended can be enormous. In this post, let’s discuss a few ways to make our social media posting simpler. If you blog on a platform such as […]

Read more

Comparing WordPress, Joomla, and Drupal

Are you interested in starting or enhancing a Web site or blog? Then, it is important to distinguish among  various content management system (CMS) platforms. Three popular ones are WordPress (by far, the leader and used by this blog 🙂 ), Joomla, and Drupal. So, how does one pick among CMS platforms? As Katherine Keller […]

Read more

Do Better in Budgeting for Social Media Marketing

Yesterday, we posted about social media analytics. Today, we address budgeting issues related to social media marketing. As the following infographic from Salesforce indicates, there are several factors that must be taken into account; and social media marketing budgeting is important for companies of all types and sizes.    

Read more

Don’ts for Businesses Using Social Media

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of social media. Are we doing the best we can to avoid careless mistakes or inflammatory language? Recently, Annie Pilon described “20 Taboo Topics to Stay […]

Read more

Great Books to Read in 2017

As we continue to look ahead to 2017, there are various books that provide valuable information and that are highly rated by reviewers. Here are a few sources for YOU to check out, by topic. Click the images to read the reviews.   “5 Must Read Books That’ll Inspire Entrepreneurs in 2017”   “12 New […]

Read more

Comparing AI Virtual Assistants

Over the last year, artificial intelligence (AI) personal assistants have become BIG!! The leading ones are (alphabetically): Alexa from Amazon, Cortana from Microsoft, Google Assistant, and Siri from Apple. These AI options can answer questions, play music, give directions, tell jokes, and even play games (try Jeopardy on Alexa). How good are they? For this […]

Read more

Getting People to Spend More Time on Your Web Page

Consider these observations from Vikas Agrawal, writing for CustomerThink: “Did you know that humans now have shorter attention spans than goldfishes? A 2015 study conducted by Microsoft in Canada showed that the average attention span of humans has decreased by 4 seconds in the past 15 years. From 12 seconds in 2000, last year’s study showed that […]

Read more