As we try to navigate the COVID-19 workplace, now may be a good time to sharpen our skills. With that in mind, we offer links to a number of free online marketing courses.
First, check out this chart to see what some marketers think is ahead.
Sharpening Your Skill Set: Free Online Marketing Courses
In this post, we focus on marketing skills. And the free courses that will help you enhance your personal skill set. We looked at numerous such courses; and selected the following to feature.
The courses are highlighted in alphabetical order. Click the links and images to see specific courses.
Every course on Coursera is taught by top instructors from world-class universities and companies, so you can learn something new anytime, anywhere. Hundreds of free courses give you access to on-demand video lectures, homework exercises, and community discussion forums. Paid courses provide additional quizzes and projects as well as a shareable Course Certificate upon completion.
Google Analytics Academy:
Learn analytics with free online courses. Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.
The newly updated Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners; it’s the only social media training you’ll ever need. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers. In other words, social media is the ultimate way to do inbound marketing. Join HubSpot Academy professor, Crystal King, and invest in your business’ growth and your career by learning how to: build an effective social media strategy. Set up social listening and moderation. Create social content. Extend your reach. Excel in digital advertising. Measure ROI. And more.
HubSpot on Marketing:
It is has identified 34 free online classes. Here is a long list of free online courses you can take to beef up your skill set. These offerings vary in time commitment, but many are self-paced so you can work on your own schedule. The topics these courses cover are wide reaching.
Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. Even if you’re past your very early startup days and have a marketing team, the most successful founders have a working knowledge of each aspect of the business and can provide knowledgeable oversight of digital marketing campaigns. Check out five top free online courses to build your digital marketing skills.
Looking for a place to learn SEO — for free? Whether you’re a beginner, need advanced on-page tactics, or a refresher on building better traffic, this is your home to learn search engine optimization.