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TikTok Plays on Its Strengths

October 14, 2020 Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing Ocean Spray, Reels, TikTok

As we have noted, TikTok faces U.S. government restrictions and increased competition from Instagram’s Reels. In response, TikTok plays on its strengths with video clips.

 

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