As we have noted, TikTok faces U.S. government restrictions and increased competition from Instagram’s Reels. In response, TikTok plays on its strengths with video clips.
Staying in the Social Media Game: TikTok Plays on Its Strengths
Through its relatively brief life,TikTok’s creativity is its major strength. Especially with regard to video clips. Despite its advances, Instagram’s Reels remains behind TikTok.
For example, we look at the new ad campaign for Ocean Spray. It features popular music from Fleetwood Mac.
To read more from Ad Age, click the following image. It features Mick Fleetwood and Nathan Apodaca.