Staying in the Social Media Game: TikTok Plays on Its Strengths

As we have noted, TikTok faces U.S. government restrictions and increased competition from Instagram’s Reels. In response, TikTok plays on its strengths with video clips.

Staying in the Social Media Game: TikTok Plays on Its Strengths

Through its relatively brief life,TikTok’s creativity is its major strength. Especially with regard to video clips. Despite its advances, Instagram’s Reels remains behind TikTok.

For example, we look at the new ad campaign for Ocean Spray. It features popular music from Fleetwood Mac.

According to Garett Sloane, reporting for Advertising Age:

TikTok made a TV commercial from the Ocean Spray-Fleetwood Mac crossover video that became a viral hit, and it ran during Major League Baseball’s Playoffs (watch the ad below).

The new 15-second spot highlights the original video from Nathan Apodaca. Who is 420doggface208 on TikTok. He filmed himself sipping Ocean Spray while skateboarding and grooving to Fleetwood Mac’s “Dreams.” The TikTok video inspired a ton of knockoffs on social media. And now TikTok has taken it a step further, incorporating the feel-good vibes into its latest marketing campaign.

The TV commercial features the original TikTok video with flashes of a few of the copycats around Apodaca’s version. It was produced by the marketing agency Known. Which TikTok hired this year. Known also helped create TikTok’s latest global marketing campaign. And called “It Starts on TikTok.” Which was meant to highlight all the ways the service impacts culture. The Ocean Spray-Fleetwood Mac video certainly did that.