McDonald’s is constantly striving to improve itself and to be more distinctive both in the United States and internationally. See, for example, “McDonald’s Honest Self-Assessment – in Public!”
Here’s …
Read moreApple on the Rise — Again
Apple is currently number three on the U.S. Fortune 500 list. It is on the rise again after some mixed results. According to Fortune:
“After more than a decade …
Read moreHow Credible/Authentic is Your Web Site Perceived?
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media authenticity, Business 2 Community, Content Ranked, credibility, customer expectations, infographic 1
Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is …
Read moreWhy the Customer Experience May Fail
For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer …
Read moreA Brand Strategy Road Map
Are you approaching your company branding or your self-branding strategy in a systematic and comprehensive manner?
Here are some valuable insights from Ken Hanson, CEO of Hansen Dodge — an …
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