Tag Archives: road map

A Brand Strategy Road Map

3 Aug

Are you approaching your company branding or your self-branding strategy in a systematic and comprehensive manner?

Here are some valuable insights from Ken Hanson, CEO of Hansen Dodge —  an integrated agency that solves complex problems through strategy and an idea-first approach:

“Some see a brand as merely a logo and a tagline. At Hanson Dodge Creative, we know it’s much more. That’s why our brand strategies are far-reaching. And why we cull insights and beliefs from your team, the consumer and the market, and weave those insights into a strategy and three-year road map that will integrate with and help drive the strategic plan of the organization.We’ve been creating brands for some of the greatest companies in the world for more than 30 years. During that time, our approach has identified 16 key components that every brand strategy should include.”

 
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