Check out this video and paper on omnichannel marketing from BRP and Radial:
After its recent public relations nightmare, when it forcibly removed a passenger from a seat due to overbooking (overloading) and dragged him from his seat, you would think that United …
Read moreSystematic, integrated, goal-oriented marketing plans are vital for long-run success. For example, see “Developing a Marketing Plan”.
Here are a number of marketing plan templates and sample marketing plans that …
Read moreYesterday, we posted about social media analytics. Today, we address budgeting issues related to social media marketing.
As the following infographic from Salesforce indicates, there are several factors …
Read moreGood social media analytics are essential if we are to properly assess our performance on social media platforms.
“In order to effectively leverage social media analytics in
