Which Hats Do YOU Wear?

Pardot, a B2B marketing automation provider and part of salesforce.com, has developed an interactive, provocative Web site on jobs that people have/do: “How many hats do you wear? Marketing automation has many features and capabilities that can simplify the lives of marketers. But if you’re an army of one, wearing a million hats and running […]

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If Marketing Is Your Career, Would You Rather Be an Artist or a Scientist?

While we plan out our careers, we certainly need to determine what activities interest us (as part of our self-assessment). As Matt Wesson observes for Pardot (B2B marketing automation provider and a part of salesforce.com): “Technology has given marketers the ability to track, quantify, and optimize marketing processes at a level that was unheard of only a […]

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