While we plan out our careers, we certainly need to determine what activities interest us (as part of our self-assessment).
As Matt Wesson observes for Pardot (B2B marketing automation provider and a part of salesforce.com):
“Technology has given marketers the ability to track, quantify, and optimize marketing processes at a level that was unheard of only a year ago. The marketing scientist has come to dominate this new arena of objective measurement and data-driven thinking, while the marketing artist continues to thrive on creative ideas and a more abstract way of thinking. But while these two differently-minded marketers may sometimes disagree over where the focus should lie, the marketing departments that will truly excel in this new age of marketing are those that recognize the value in both approaches.”
Embedded from Pardot