FREE Webinar: Tag Management 101

    Click the image to register for this free webinar Learn how to increase online results through tagging, digital marketing’s hottest innovation through this co-sponsored webinar (American Marketing Association and Tealium): “Tag management enables marketers to manage all their vendor tags via a single line of code and an intuitive Web interface.  Learn the different ways digital […]

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Be Relevant. Go Local.

   Click the image for the full story As Neustar Insights says in this white paper, there are many benefits to localization: “In the parlance of marketing, to localize is simply a way to target audiences. Localization, or geo-targeting, builds on what you know about your visitor’s physical location. In a sense, it bridges the physical […]

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Why Social Commerce Has Failed, and What Can Make It Work

Click the link for the full story According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the top 500 retailers have Facebook applications that enable […]

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Eight Free, High-Content Presentations: BE SURE TO LOOK AT THE LAST ONE!

 Click the image to register Presentation topics: Small Business WordPress Web Site in 1 Hour (beginner-intermediate): “Starting from an empty hosting account, we’ll create a professional Word Press Web site, using the Weaver theme (very professional and flexible free theme).” StudioPress theme family styling tutorial (intermediate): “StudioPress themes are extremely popular and accessible. Come to […]

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Avoiding Intrusiveness in the Age of Big Data

  Click the image for the full story As reported by Cynthia Clark, Senior Writer with 1to1 Media: “The proliferation of data is only going to increase, so organizations need to avoid upsetting their customers with behavior that’s considered intrusive. According to experts, this journey starts with listening to customers, and reading between the lines, to […]

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Interested in Streaming Music? Then, Unlock the Spotify Universe!

According to Kevin Sintumuang, writing in the Wall Street Journal: “You could practically feel the air change as the tidal wave of hype came at us from across the Atlantic. There was this streaming music service in Europe called Spotify that was pure bananas. You could listen to every song you’d want to hear and […]

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