B2B Marketers Optimistic About Social Media for Lead Generation

  Click the image for the full story According to eMarketer: “It’s no surprise that business-to-business marketers and agencies are looking for leads online. A February 2012 survey of B2B marketing and agency professionals by BtoB Magazine found that 59% view lead generation as their greatest online marketing challenge. To meet that goal, marketers are […]

Read more

True Fit Is Online Retailers’ Latest Attempt to Help Consumers Buy Right Size; No Tape Measures

   Click on the image for the full story As Christina Binkley reports in the Wall Street Journal: “Online clothes shopping keeps promising more: flash sales, up-to-the-minute styles, inside peeks at the runway and exclusive designer interviews. What every shopper wants and no one delivers, though, is the guarantee of a perfect fit. Nordstroms, Macy’s and […]

Read more

More Online U.S. Retailers Shipping Globally

    Photo by Justin Sullivan/Getty Images. Click the image for the full story. If you lived in Australia, would you buy from Macys.com? For a $100 item it might cost another $200 for the value-added tax (yes, that’s something we don’t have in America) plus shipping. Take a look at the international section of Macys.com.  

Read more

“Hunger Games” Goes Social

 Photo by Gustavo Caballero/Getty Images for Allied-THA. Click the image for the full story The upcoming movie “Hunger Games” has taken social media marketing to a whole new level. As reported by Brooks Barnes in the New York Times: “Selling a movie used to be a snap. You printed a poster, ran trailers in theaters […]

Read more

Common Blogging Errors

 In reviewing many blogs, these are the most common errors I find:   Not setting up the blog theme and posts in a professional manner that would encourage you to provide a blog link on your resume or Web site. Not having posts that build on another or the overall theme of your blog. There are […]

Read more

Imagine If This Was Possible!!

According to Randall Stross, writing in the New York Times, we may eventually be able to safely enter a Web site without needing a password: “Imagine sitting down at your work keyboard, typing in your user name, and starting work right away — no password needed. That’s a vision that the Defense Advanced Research Projects […]

Read more

Why You Can’t Win If a Story Goes Viral

Click the link for the story behind the story — how do you ever combat bad publicity that spreads like wildfire? The falsities spread about Apple’s working conditions in China: http://mediadecoder.blogs.nytimes.com/2012/03/16/this-american-life-retracts-episode-on-apples-suppliers-in-china/?hp

Read more